Zach Spanton
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Citizens State Bank

Team: metre
Creative Direction:
Justin Garvey
Art Direction & Copywriting:
Zach Spanton
Animation & Audio:
Dan Weber

You may not realize it, but your checking account is probably 💩 compared to Citizens State Bank’s.

Their Get More Checking Account not only gives you access to thousands of retail discounts, but it throws in free roadside assistance, cell phone protection, and identity theft protection as well.

After running the awareness campaign for Get More Checking, Citizens State Bank needed to seal the deal with their prospects. Enter Phase 2 – Dump Your Bank.

The Dump Your Bank switch kit not only makes switching banks easy, it helps you through the separation with breakup songs, a breakup letter for your current bank, and discounts to local comfort food eateries.

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