The logo was made to be an approachable, trustworthy, strong mark that evokes quality and doesn't focus too heavily on one gender.
The finished logo is a minimalist mark that evokes fashion and strength while being approachable.
The sturdy square mimics a solid home foundation that the CBH service creates. The flowing 'O' shapes embody the styling and redesign process: edit, rearrange, redecorate.
It is a cycle of renewing the purpose and function of a living space.
The logo was made to be versatile and evoke different moods on 3 chosen backgrounds.