Zach Spanton
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Mayo Clinic

Team: Valence IMC
Creative Direction & Copywriting:
Zach Spanton
Art Direction:
Alli Luft & Collette Johnson
Media Buying: Ian Hanks & Haley Gunderson
Social Media: Wyatt Johnson & Caylee Alves
Project Managing: Kateri Petry
Account Director: Caylee Alves
PR & Research: Andrea Boe, McKenna Cook, & Michelle Hansen

To raise awareness for the Mayo Clinic brand in China, a campaign needed to speak to what was lacking in the current Chinese healthcare system: personal, high-quality care. 

The "Ready to Care" campaign was developed to showcase how Mayo puts its patients first by taking time to know individual needs & investing all profits into research and education, something Chinese patients highly respect.

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Those living in large Chinese cities are used to smog and poor access to healthcare. To show the level of personal care at Mayo, we placed ads directing people to free masks during high smog levels.

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 To reach our target audience we held a booth at the Shanghai International Marathon. Furthering our message that Mayo Clinic is ready to care, we provided items that marathon goers may have forgotten at home.

To reach our target audience we held a booth at the Shanghai International Marathon. Furthering our message that Mayo Clinic is ready to care, we provided items that marathon goers may have forgotten at home.

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