Zach Spanton
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Valence

Brand Messaging / Logo & Brand Creation

Valence is an IMC agency focused on creating meaningful interactions between client and audience that benefit both parties.

As a team, Valence prides themselves on learning the ins and outs of their client's audiences and unlocking the client's potential to connect with purpose.

 

 The name "Valence" was chosen based on the company's goal: facilitating the interaction of two entities to create a specific outcome. This was also the basis of the graphic mark, which has a yin and yang feel representing the client and audience relationship.  Triangles were paired with the logo, implying transformation, growth, and change that occurs throughout the communication process.

The name "Valence" was chosen based on the company's goal: facilitating the interaction of two entities to create a specific outcome. This was also the basis of the graphic mark, which has a yin and yang feel representing the client and audience relationship.

Triangles were paired with the logo, implying transformation, growth, and change that occurs throughout the communication process.

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