Zach Spanton
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Viterbo University Rebrand

Team: metre
Research:
Justin Garvey & Kerstin Boudreau
Creative Direction:
Justin Garvey
Art Direction & Copywriting:
Zach Spanton
Design:
Dan Weber, Lindsay Oien, Jeron Moe

Viterbo University suffered from a stagnant reputation and inconsistent brand messaging.

The students and staff knew the school’s strengths – creating community leaders and developing the whole person – but the brand needed a refresh to reflect those strengths.

 We refreshed the logo and maintained ties to the school’s Franciscan origins but introduced their bold and forward-thinking approach to education in their brand presentation.

We refreshed the logo and maintained ties to the school’s Franciscan origins but introduced their bold and forward-thinking approach to education in their brand presentation.

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